The Atlanta Holiday Shops: About Us

Atlanta Holiday Shops

In November 2007, the Atlanta Holiday Shops at Atlantic Station opened for business in the plaza area located next to the Holiday tree in Central park, occupying East District Avenue. The Atlanta Holiday Shops operated 7 days per week from Nov. 16 - Dec. 31 during the same hours as retail anchor stores at Atlantic Station. The Shops were a resounding success!

In 2008, the Atlanta Holiday Shops will reopen on Nov. 17, twice the size of the innaugural year! A limited number of spaces will be available (approximately 24) in 2008. We hope to grow the Shops to more than 100 participants in 2009. This event promises to be one of the premier shopping events in Atlanta history.

The Atlanta Holiday Shops will open November 17 and will remain open every day until the end of the year December 31, 2008. The Shops will close only for Christmas Day. The hours of operation aim to capitalize on some of the busiest shopping days of the holiday season.

Merchants Retailers:

Each Merchant Retailer will be given three calendar days to decorate, stock, and prepare for the grand opening. "Build out" for each booth begins on Nov. 14, and must be complete by Nov. 17.

All merchants are selected based on their professional business plan, merchandise theme, and how the space will look and feel for the holidays. Painting, floor coverings, and lights are highly recommended to give each booth a warm, professional appeal.

Local, national and international merchants, artisans, and craftsmen who sell imported and handcrafted items are invited to apply for space.

We anticipate a colorful array of holiday items, glassware, candles, woolens, toys and specialty gourmet items. Emphasis is placed on quality, diversity, uniqueness, and wide range of price to encourage shopping for gifts and decorations.

Decorations and Display:

Electricity will be provided to each booth. Each booth space will be framed out with solid walls (minimum of two, with the possibility of three depending on the space). A tent flap will cover the entry, secured at the close of business each day. Merchants are allowed to leave merchandise in their store overnight. Additional storage is available on the property.

Painting, floor coverings, lighting, and display racks must be installed by end of day on Nov. 16. Merchants have the opportunity to restock each morning as needed.

Entertainment:

Atlantic Station continues the holiday tradition hosting the largest lighted Holiday tree in the Metro area. The Lighting of Atlantic Station will be televised. This event flips the switch on over 250,000 lights throughout the eight-block District area. Experience the first glimpse of 2008’s “It’s Snowin’ in the Station” series of snowfall shows around the Grand Christmas Tree in Central Park. In addition, there will be lit sculptures throughout the property for all to enjoy and a calendar of events scheduled during the entire holiday season, bringing thousands of visitors.

Atlanta’s only trackless train ride for children and adults, the holiday train depot, will be nestled in the Holiday Shops area and is sure to draw a crowd. There will also be horse and carriage rides available.

The Atlanta Holiday Shops at Atlantic Station will showcase unique merchandise from specialty retail vendors, artisans, designers, gift shops, food merchants, and cultural institutions. The Shops will enhance any visitor's experience at Atlantic Station during the holidays.

Venue:

Atlantic Station, "The District," Atlanta Georgia. The Atlanta Holiday Shops will be located in the Central Park area, in the heart of Atlanta’s newest planned development. For directions, click here. http://atlanticstation.com/site.php

Dates: The Atlanta Holiday Shops will be open every day from Monday, November 17, 2008 through Wednesday, December 31, 2008. The Shops will be closed on Christmas Day.

Hours of Operation: The Atlanta Holiday Shops will recognize the same operating as the retail merchants at Atlantic Station. (Hours published here are subject to change accordingly.)

Monday – Friday: 10:00am to 9:00pm

Saturday: 10:00am to 9:00pm

Sunday: Noon to 6:00pm

Booth Sizes & Pricing:

Approximate booth sizes include 10’x10’, 10’x20’, and 10’x30’. Booth prices vary depending on size and location. Each will have three walls, no overhead obstruction, and a closable and lockable security cover for closing. One central electrical outlet is provided for each space. The Atlanta Holiday Shops will not provide tables, chairs, extensions cords, display racks, shelving, or lighting.

All space provisions include:

Sheltered tent structure
Ground covering protection
Electricity provided for you to light the interior of your space.

Loading:

A loading area will be available at the curbside of the Atlanta Holiday Shops. All trash and boxes must be removed and will be picked up by assigned staff.

Parking:

Each vendor will be provided with one parking pass each day for each staff member. As such, each employee and all merchants will be required to park in the underground garage parking lot.

Sales Tax:

Each merchant is required and responsible to collect and report all applicable state and local sales tax and is required to have applicable Fulton County and state of Georgia sales tax numbers.

Juried Vendor Selection & Participation Process:

Step 1: Complete and return

The vendor application materials:

atlantaholidayshops.com/Holiday Shops Application.doc
At least five pictures of merchandise samples, with price points indicated for each product category.
Representative pictures of past booths displays (if available). These materials should be returned via email to info@affps.com, subject line: Atlanta Holiday Shops.

Step 2: Based on the submitted applications materials, the applicant may be selected for an in-person interview with a representative of the Atlanta Holiday Shops. This interview will further evaluate the applicant’s qualifications, as well as provide the applicant with information regarding available booths, pricing, and, if applicable, step 3 of the selection process.

Step 3: Each successful applicant must submit a proposal detailing the applicant’s prospective participation in the Atlanta Holiday Shops. Following the in-person interview (step 2), the applicant will receive an outline setting forth the information to be included in the proposal.

In general, the proposal must detail every aspect of the applicant’s booth presentation and merchandise assortment, including, but not limited to, overall booth design and decor, detailed product descriptions for each merchandise category, targeted customer groups, major sales producing categories, focal point, and window displays, furnishings, and fixtures, including a storage plan, lighting, signage, graphics, and branding. A business plan is required with estimated gross revenue, sales projections, and expenses.

The proposal must include a set of “scale” renderings of the booth, paint chips, and fabric swatches of any paint fabric that you intend to use, and a complete description of the following elements, if applicable:

Wall Treatments: Location and description of (1) hanging and/or shelved wall configurations with elevations and dimensions; (2) focal point wall displays/props; and (3) any signage, graphics, artwork, and photography.
Floor Fixtures: Location and description of (1) open sell fixtures (both hanging and shelved), (2) glass showcases with shelf dimensions and elevations, (3) sales register, wrap area, and storage units, and (4) open floor focal point merchandise displays.
Merchandise Plan: The booth renderings must detail the specific categories and/or items that you intend to merchandise and their specific locations and display methods. Please be prepared to present the rationale for your merchandise plan, including how you intend to use the characteristics and features of the merchandise (i.e. color, pattern, texture, shape, style, size, function, price, etc.) to both dramatize the booth’s visual presentation and to clarify your merchandise assortment for the customer.

Step 4: The proposal will be evaluated by the vendor Selection Committee (the “Committee”). The Committee may request that the applicant present his or her proposal to the Committee and respond to questions posed by the Committee.

Deadline: The deadline to submit the materials for the 2008 Atlanta Holiday Shops is June 1, 2008.

Additional Information: For more information on the Atlanta Holiday Shops at Atlantic Station, please refer to the web site at: www.AtlantaHolidayShops.com .

THIS IS A NON-BINDING FACT SHEET. VENDOR PARTICIPATION IS SUBJECT TO APPROVAL BY THE VENDOR SELECTIONS COMMITTEE AND FULLY EXECUTED VENDOR CONTRACT BETWEEN VENDOR AND ATLANTA HOLIDAYS SHOPS, LLC. SHOW SPECIFICS ARE SUBJECT TO CHANGE WITHOUT NOTICE OR REMEDY.


		Atlanta Holiday Shops In November 2007, the Atlanta Holiday Shops at Atlantic Station opened for business in the plaza area located next to the Holiday tree in Central park, occupying East District Avenue. The Atlanta Holiday Shops operated 7 days per week from Nov. 16 - Dec. 31 during the same hours as retail anchor stores at Atlantic Station. The Shops were a resounding success! In 2008, the Atlanta Holiday Shops will reopen on Nov. 17, twice the size of the innaugural year! A limited number of spaces will be available (approximately 24) in 2008. We hope to grow the Shops to more than 100 participants in 2009. This event promises to be one of the premier shopping events in Atlanta history. The Atlanta Holiday Shops will open November 17 and will remain open every day until the end of the year December 31, 2008. The Shops will close only for Christmas Day. The hours of operation aim to capitalize on some of the busiest shopping days of the holiday season. Merchants Retailers: Each Merchant Retailer will be given three calendar days to decorate, stock, and prepare for the grand opening. "Build out" for each booth begins on Nov. 14, and must be complete by Nov. 17. All merchants are selected based on their professional business plan, merchandise theme, and how the space will look and feel for the holidays. Painting, floor coverings, and lights are highly recommended to give each booth a warm, professional appeal. Local, national and international merchants, artisans, and craftsmen who sell imported and handcrafted items are invited to apply for space. We anticipate a colorful array of holiday items, glassware, candles, woolens, toys and specialty gourmet items. Emphasis is placed on quality, diversity, uniqueness, and wide range of price to encourage shopping for gifts and decorations. Decorations and Display: Electricity will be provided to each booth. Each booth space will be framed out with solid walls (minimum of two, with the possibility of three depending on the space). A tent flap will cover the entry, secured at the close of business each day. Merchants are allowed to leave merchandise in their store overnight. Additional storage is available on the property. Painting, floor coverings, lighting, and display racks must be installed by end of day on Nov. 16. Merchants have the opportunity to restock each morning as needed. Entertainment: Atlantic Station continues the holiday tradition hosting the largest lighted Holiday tree in the Metro area. The Lighting of Atlantic Station will be televised. This event flips the switch on over 250,000 lights throughout the eight-block District area. Experience the first glimpse of 2008’s “It’s Snowin’ in the Station” series of snowfall shows around the Grand Christmas Tree in Central Park. In addition, there will be lit sculptures throughout the property for all to enjoy and a calendar of events scheduled during the entire holiday season, bringing thousands of visitors. Atlanta’s only trackless train ride for children and adults, the holiday train depot, will be nestled in the Holiday Shops area and is sure to draw a crowd. There will also be horse and carriage rides available. The Atlanta Holiday Shops at Atlantic Station will showcase unique merchandise from specialty retail vendors, artisans, designers, gift shops, food merchants, and cultural institutions. The Shops will enhance any visitor's experience at Atlantic Station during the holidays. *Venue:* Atlantic Station, "The District," Atlanta Georgia. The Atlanta Holiday Shops will be located in the Central Park area, in the heart of Atlanta’s newest planned development. For directions, click here. http://atlanticstation.com/site.php *Dates:* The Atlanta Holiday Shops will be open every day from Monday, November 17, 2008 through Wednesday, December 31, 2008. The Shops will be closed on Christmas Day. *Hours of Operation:* The Atlanta Holiday Shops will recognize the same operating as the retail merchants at Atlantic Station. (Hours published here are subject to change accordingly.) Monday – Friday: 10:00am to 9:00pm Saturday: 10:00am to 9:00pm Sunday: Noon to 6:00pm Booth Sizes & Pricing: Approximate booth sizes include 10’x10’, 10’x20’, and 10’x30’. Booth prices vary depending on size and location. Each will have three walls, no overhead obstruction, and a closable and lockable security cover for closing. One central electrical outlet is provided for each space. The Atlanta Holiday Shops will not provide tables, chairs, extensions cords, display racks, shelving, or lighting. All space provisions include: Sheltered tent structure Ground covering protection Electricity provided for you to light the interior of your space. Loading: A loading area will be available at the curbside of the Atlanta Holiday Shops. All trash and boxes must be removed and will be picked up by assigned staff. *Parking:* Each vendor will be provided with one parking pass each day for each staff member. As such, each employee and all merchants will be required to park in the underground garage parking lot. *Sales Tax: Each merchant is required and responsible to collect and report all applicable state and local sales tax and is required to have applicable Fulton County and state of Georgia sales tax numbers. Juried Vendor Selection & Participation Process:* *Step 1:* Complete and return The vendor application materials: atlantaholidayshops.com/Holiday Shops Application.doc At least five pictures of merchandise samples, with price points indicated for each product category. Representative pictures of past booths displays (if available). These materials should be returned via email to info@affps.com, subject line: Atlanta Holiday Shops. *Step 2:* Based on the submitted applications materials, the applicant may be selected for an in-person interview with a representative of the Atlanta Holiday Shops. This interview will further evaluate the applicant’s qualifications, as well as provide the applicant with information regarding available booths, pricing, and, if applicable, step 3 of the selection process. *Step 3:* Each successful applicant must submit a proposal detailing the applicant’s prospective participation in the Atlanta Holiday Shops. Following the in-person interview (step 2), the applicant will receive an outline setting forth the information to be included in the proposal. In general, the proposal must detail every aspect of the applicant’s booth presentation and merchandise assortment, including, but not limited to, overall booth design and decor, detailed product descriptions for each merchandise category, targeted customer groups, major sales producing categories, focal point, and window displays, furnishings, and fixtures, including a storage plan, lighting, signage, graphics, and branding. A business plan is required with estimated gross revenue, sales projections, and expenses. The proposal must include a set of “scale” renderings of the booth, paint chips, and fabric swatches of any paint fabric that you intend to use, and a complete description of the following elements, if applicable: Wall Treatments: Location and description of (1) hanging and/or shelved wall configurations with elevations and dimensions; (2) focal point wall displays/props; and (3) any signage, graphics, artwork, and photography. Floor Fixtures: Location and description of (1) open sell fixtures (both hanging and shelved), (2) glass showcases with shelf dimensions and elevations, (3) sales register, wrap area, and storage units, and (4) open floor focal point merchandise displays. Merchandise Plan: The booth renderings must detail the specific categories and/or items that you intend to merchandise and their specific locations and display methods. Please be prepared to present the rationale for your merchandise plan, including how you intend to use the characteristics and features of the merchandise (i.e. color, pattern, texture, shape, style, size, function, price, etc.) to both dramatize the booth’s visual presentation and to clarify your merchandise assortment for the customer. *Step 4:* The proposal will be evaluated by the vendor Selection Committee (the “Committee”). The Committee may request that the applicant present his or her proposal to the Committee and respond to questions posed by the Committee. *Deadline:* The deadline to submit the materials for the 2008 Atlanta Holiday Shops is June 1, 2008. Additional Information: For more information on the Atlanta Holiday Shops at Atlantic Station, please refer to the web site at: www.AtlantaHolidayShops.com . THIS IS A NON-BINDING FACT SHEET. VENDOR PARTICIPATION IS SUBJECT TO APPROVAL BY THE VENDOR SELECTIONS COMMITTEE AND FULLY EXECUTED VENDOR CONTRACT BETWEEN VENDOR AND ATLANTA HOLIDAYS SHOPS, LLC. SHOW SPECIFICS ARE SUBJECT TO CHANGE WITHOUT NOTICE OR REMEDY.